Bringing together cutting-edge technologies and innovations to promote the convergence of the mobile ecosystem
Macworld | iWorld Asia 2014, co-organized by the Beijing Investment Promotion Bureau and International Data Group (IDG), opened at the China National Convention Center on August 21. As a new economic engine, the event focused on the latest technologies, cutting-edge products, partnership opportunities and thought leadership from industry insiders, driving the convergence of the Apple ecosystem and the mobile internet sector through exhibitions, forums and experiences and highlighting new development trends in the mobile internet sector.
Beijing Investment Promotion Bureau deputy director Zhang Hua and IDG Communications Worldwide CEO Michael Friedenberg spoke at the opening ceremony. More than 500 companies from the Asia-Pacific region, Europe and North America as well as more than 600 media organizations, 1,600 developers and 20,000 professionals from all points of the globe attended the event. According to the organizers’ latest statistics, the event was an instant success with more than 50,000 visitors in attendance on the first day.
A number of exhibition areas provided an unforgettable interactive experience for visitors. Business leaders, technology pioneers and entrepreneurs from Asia, Europe and the US gathered at the event to share their insights as part of a high-end “wisdom” festival. Each of the topical forums, the Product Development Forum, the Mobile Gaming Forum, the Mobile Marketing Forum, the Innovation and Entrepreneurship Forum and the Mobile Health and Digital Healthcare Forum, successfully targeted audiences with a special interest or specialization in the respective topic. Macworld’s The Best Awards honored outstanding Apple peripheral suppliers and products.