Warrington, UK, – MPP Global, the UK’s leading provider of ecommerce solutions, is delighted to add leading market research company Survey and Marketing Service to its client list, helping them to develop a unique SMS response service.
Survey and Marketing Services is one of the UK’s leading independent market research firms; together with MPP they have developed a text marketing system that enables their field agents to instantly relay back data collected from consumers via an SMS text from their mobiles. This data is sent directly to MPP Global, who then run the answers against an algorithm that will tell the field agents whether they are in the right demographic area or not.
Survey and Marketing Services’ agents take surveys using multiple choice style questions, which they then use to gauge consumer preferences. MPP Global’s rapid SMS response platform enables the agents to key in the answers by text, sending a single SMS message which MPP can then enter into an algorithm specifically designed for the task. The resulting numerical score is then automatically sent back to the agent, who can use it to analyse if he or she is on target for that area.
Statistical analysis is only one of several uses to which MPP Global’s SMS marketing response services can be put. By working alongside the client, unique interactive programs can be developed that allow instant, detailed access to a whole range of data, radically improving productivity.
“Our SMS response platforms are ideal for anyone working in a field environment,” said Paul Johnson, CEO of MPP Global. “All the data analysis is done at our end, freeing up the agent’s time enormously.”
Find out more about MPP Global please visit www.mppglobal.com or contact them on +44 (0) 844 873 1418.
