Cheshire, United Kingdom (18th April 2013). Digital agency Click Consult believes that results from a recent survey conducted by Telmetrics further stresses the importance to online brands of effective mobile search marketing.
As Telmetrics outlined in a press release drafted with partner xAd, their ‘UK Mobile Path-to-Purchase’ study surveyed 1500 British smartphone and tablet users and accumulated data about mobile search marketing behaviour. It aimed to explore what consumers were searching for on mobile devices and how that impacted on their eventual purchasing patterns.
The top three reasons for searching via mobile were for pricing look ups and comparisons, review look ups and location look ups. Once they had completed their search, 40 per cent of respondents intended to make a purchase within one day, with 22 per cent committed to making a purchase within one hour of their search.
Location was also a key factor, with 50 per cent of respondents stating that they expect locations related to their search to be within walking distance. From a PPC perspective, one third of survey participants prefer ads that are geographically relevant, making location a bigger factor than brand awareness and promotional offers.
Also, 65 per cent of respondents said that they don’t know exactly what they are looking for specifically when searching.
Click Consult specialises in search marketing and can also implement its work for their clients on mobile devices as well as on traditional computers and laptops. The agency believes statistics like these further demonstrates to businesses just how big an opportunity effectively marketing their brand online is.
“40 per cent of mobile searchers making a purchasing decision within one day is a significant number of people. Therefore, making sure your brand is visible and can deliver what consumers are searching for can be the difference between making a sale or not,” said LianeGrimshaw, Managing Director of Click Consult. “The locality factor is also interesting, particularly with regards to PPC campaigns. We’ve got a great team here and we can help businesses to better cater for the needs of mobile searchers like those that took part in this survey.”
For more information about mobile search engine optimisation and PPC, visit www.clickconsult.com or call 0845 205 0292.
About Click Consult:
Based in Hooton, Cheshire, Click Consult is a digital marketing agency specialising in search marketing. Established in 2003, Click Consult works with clients of all sizes from across the UK. Other services that Click Consult offers include web design and development and social media marketing.
Contact Click Consult:
Claire Davies, Click Consult®
Unit B1, Willow House
Oaklands Office Park,
Hooton Road, Hooton,
Cheshire, UK
Zip: CH66 7NZ
Tel: 0845 205 0292
Email: pr@clickconsult.com
