On September 9th, the 9th Asia Brand Ceremony, themed “Thriving Culture, Huge Business Area, Big Data” and co-hosted by Asia Brand Association, Asia Television Limited, Global Times (a newspaper owned and operated by People’s Daily), China Economic Herald (a newspaper owned and operated by the National Development and Reform Commission (NDRC)) took place in Hong Kong. Perfect World Co., Ltd., as a technology-driven export firm in the cultural sector, was selected as one of Asia’s 500 Most Influential Brands and the first game developer after many years to be awarded as one of the “Top 10 Influential Brands in Asia”. The prize is a genuine demonstration of Perfect World’s achievements.
Companies shortlisted in the Asia Top 500 list and the winner of its various prizes have all undergone in-depth evaluations by expert committee members of ABAS (Asia Brand Assessment System) with a focus on four areas of performance. The list has become highly influential not only in the Asia Pacific region but also around the world and is regarded as “the Second-to-none List” when it comes to Asian brands. Perfect World’s acquisition of the two honors is undeniable proof of the growing influence of China-proprietary brands in world markets and an evidence that the theme “Thriving Culture, Huge Business Area, Big Data” is a true reflection of the trends being pursued by companies today.
As China’s biggest game developer in terms of exports, Perfect World has a defined and explicit plan for its strategic development: research, develop, operate and cooperate globally. As a not atypical representative of the creative culture industry, Perfect World has demonstrated consistent open-mindedness in driving the formation and development of a global, open-ended, sustainable and thriving culture-focused industry.
The theme’s second area of focus, the “Huge Business Area”, is a benchmark of Perfect World’s development model. Perfect World has expanded it footprint to all four corners of the globe and successfully exported its proprietary games to more than 100 countries and regions. The gamemaker has established a global operations platform worldwide with wholly-owned subsidiaries which run its various businesses in North America, Europe, and Asia. Their games have also been licensed to leading game operators in a number of countries and regions to better provide premium internet-based entertainment content to users globally.
As a technology-driven hi-tech organization, Perfect World’s performance has proven itself to be outstanding when it comes to using data. The gamemaker has been dedicated to leading the game sector in a convergence with a wide range of industries and using the convergence initiative as a key development priority as the firm stakes in place in the business of next-generation internet-based entertainment. Perfect World CEO Xiao Hong suggested at the meeting with the president of the College of Europe that, while running its game businesses, Perfect World has recognized that the behavior of game players in each country in which it operates is shaped by the culture of that country, and has accumulated massive data which can be source material for the investigation of cross-cultural issues. The College of Europe president agreed and has shown a strong interest in further pursuing the concept. Perfect World, insisting on independent research and development since its very beginning, has started collaborating with several well-known international schools in the healthcare and education sectors this year.
Thriving Culture, Huge Business Area, Big Data is needed for marketing in this interconnected era, and also is proving itself an endless source of information that can assist in the building and maintaining of a brand’s influence.
