Round of investment will help Paris-based enterprise tag management pioneer accelerate its European expansion. TagCommander, a European pioneer and leader in the growing market for enterprise tag management systems, has today announced a Euro 6.5 million Series B investment led by Hi Inov – Dentressangle Initiatives, with participation from XAnge Private Equity, an investor in the company since 2012, and Bpifrance Digital Ambition Fund.
TagCommander offers a cloud-based platform that helps marketing teams unify and manage all digital marketing vendor tags inserted in their website pages and mobile apps; and later, leverage the visitor insight gleaned from unifying all tags to get their various point marketing solutions to market more effectively on their own as well as work better together.
Enterprise Tag Management: Unify All Tags
With the TagCommander platform, marketers and their agencies manage the digital tags of over 400 leading marketing vendors from around the world, with point-and-click simplicity.
Digital Data Management: Helping Point Solutions to Better Market on their Own
Leveraging the insight they gain exploring visitor data captured by all tags on their site, marketers may in turn transmit real-time data streams back to their point marketing solutions so their engagement with online customers and prospects becomes ever more targeted and personalized.
Digital Attribution: Helping All Tools to Better Market Together
The platform’s digital attribution capabilities help marketing teams assess the genuine contribution of each point solution to their marketing goals – letting them continuously perfect their marketing mix.
Since its founding in 2010, TagCommander has gained the trust of over 250 enterprise and e-commerce customers in sixteen countries.
The round of financing will help TagCommander fund the company’s ongoing program of innovation, and further accelerate its commercial expansion throughout Europe. The company has plans to open subsidiaries in the United Kingdom, Germany, Spain and Italy soon.
“The uniqueness of its technology, the company’s growth potential, and the quality of its management team were key to our decision to support TagCommander,” says Valérie Gombart, Managing Partner of Hi Inov – Dentressangle Initiatives.
“We are pleased to be given the means to convince European companies to adopt TagCommander to unify and manage all their digital marketing tags, and then get their point marketing solutions to not only market more effectively on their own, but also work better together,” says Michael Froment, Founder and CEO of TagCommander.
About TagCommander
Founded in 2010, TagCommander is a European pioneer and leader in the growing market for Enterprise Tag Management Systems. The TagCommander online platform allows marketers to manage the digital tags of over 400 marketing solution providers with point-and-click simplicity. Leveraging the insight they gain exploring visitor data captured by all tags on their site, marketers may transmit real-time data streams back to their point marketing solutions, so their engagement with customers becomes ever more targeted and personalized. The company’s digital attribution capabilities in turn help marketers assess the genuine contribution of each marketing solution to their marketing goals. In sixteen countries, over 250 customers including Axa, Cdiscount, Air France-KLM, PMU, Europcar, Groupalia, Yoox, Intimissimi, and the Canadian Yellow Pages trust the company to manage their digital tags; and get their point marketing solutions to market more effectively on their own as well as work better together.
About Hi Inov
Hi Inov is the Venture Capital arm of Dentressangle Initiatives. Hi Inov targets growing technology companies in the areas of POS and SaaS software with a focus on online services, complex or niche e-commerce, digital media, the mobile Internet, and communication devices.
About Bpifrance Digital Ambition Fund
Bpifrance Digital Ambition Fund, previously named FSN PME, is a French State capital fund targeting midsized digital technology companies. With Euro 300 million under management, it is funded by Caisse des Dépôts and managed by Bpifrance. Launched by the French State as part of its Future Investment Program, the fund co-invests in technology companies with strong potential for innovation and growth.
About XAnge Private Equity
XAnge Private Equity is a regulated private equity vehicle with Euro 360 million under management. Active in France, Germany and Western Europe, XAnge is a multi-corporate fund with both industrial and financial LPs. The XAnge venture team primarily invests in fast-growing companies of the digital, mobile, SaaS software and fintech areas.
Media Contacts:
TagCommander: Eleius Marketing
Etienne Viellard – Phone: +33-1-75-57-13-63 – eviellard@eleius.com
Hi Inov – Dentressangle Initiatives:
Valérie Gombart – Phone: +33-1-76-74-81-14 – v.gombart@hiinov.com
XAnge: Kablé Communication Finance
Anna Casal – Phone: +33-1-44-50-54-76 – anna.casal@kable-cf.com
Alexandre Poidevin – Phone: +33-1-44-50-54-71 – alexandre.poidevin@kable-cf.com
