Cheshire, United Kingdom (20th March 2013) – Rug Merchant Online Limited, the company behind RugMerchant, has welcomed the news that search engine giant Google will begin to roll out ranking penalisation on badly performing merchant websites in late 2013.
According to Tech Edu News, the head of web spam at the California based organisation, Matt Cutts, has revealed that Google are looking into introducing a ranking update later this year, so that websites with poor levels of customer service and satisfaction don’t appear higher in search engine results pages than rival sites with happy customers.
Responding to a concerned merchant owner’s question at the recent SXSW conference in Texas, Cutts said: “We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don’t want low quality experience merchants to be ranking in the search results.”
Rug Merchant Online Limited recently became a certified trader of Trusted Shops, whilst RugMerchant.co.uk displays customer reviews submitted via Trust Pilot on its homepage. The company is committed to being transparent and works hard to put its customers first.
“Our recent site re-design was done with customer experience in mind. We wanted to deliver a truly exceptional shopping experience, whilst maintaining our high level of service to ensure that every one of our customers is 100 per cent satisfied,” said Louise Gornall, partner at Rug Merchant Online Limited. “It’s always frustrating for businesses like ours to rank lower than competitors that appear to offer lower standards of customer service, so any potential ranking penalisation from Google would certainly be welcomed.”
About Rug Merchant Online Limited:
Established in 1999, Rug Merchant Online Limited sells bespoke rugs and runners from some of the world’s most renowned manufacturers. The company’s website, www.rugmerchant.co.uk, was re-designed and re-launched in 2012 and now offers customers a greater way of viewing over 8,000 products in stock. The site also posts regular blog articles on the latest interior design trends and news.
