Chiba Prefecture will conduct a bus wrap advertising campaign in Taipei, Taiwan, for three months starting Oct. 1, 2014, to promote tourism to the eastern Japan prefecture.
Chiba Prefecture will also set up a booth in “Tokyo Crazy Kawaii Taipei,” an event to be held in Taipei to showcase Japanese culture and dispatch “CHI-BA+KUN,” the prefecture’s mascot, to the event to promote the bus wrap ad and various attractions of Chiba.
1. Transportation advertising (bus wrap)
(1) Period
3 months from October 1, 2014
(2) Place Taipei, Taiwan
*Shuttle buses running on courses including downtown Taipei, shopping
areas, landmarks such as Taipei 101 Tower and universities.
(3) The number of bus
10 buses (double-sided wrappings)
*The wrap ad will show the “CHI-BA+KUN” mascot sightseeing in Chiba
Prefecture, showing Chiba’s many attractions.
2. Presentation at “Tokyo Crazy Kawaii Taipei”
(1) Period
From September 11 to 14, 2014
*September 11: News conference, business day, and eve festival
*Opening to the public: September 12 to 14 (10 a.m. to 8 p.m.)
(2) Venue
Expo Dome (Zheng yan guan), Taipei Expo Park (Hua bo gong yuan),
at No. 1, Yumen St, Zhongshan District, Taipei
(3) Chiba Prefecture booth
– Showcasing the attractions of Chiba, handing out tourist brochures and
gifts.
– “CHI-BA+KUN” waiting ready for photo opportunities and games with
visitors
– Conducting a questionnaire survey on visitors to raise awareness about
Chiba Prefecture and “CHI-BA+KUN”
– Promoting the bus wrap advertising
(4) Other features
1) Participation in a “Thanks Taiwan,” campaign to be held simultaneously
with”Tokyo Crazy Kawaii Taipei”
“CHI-BA+KUN” will greet children to show gratitude to Taiwan’s
assistance after the Great East Japan Earthquake.
2) Participation in PR event
“CHI-BA+KUN” will participate in a PR event to be held at “Central
Gateway Plaza” on the ground floor of Pacific Sogo Zhongxiao Store
from 7 p.m. on September 10 and 6 p.m. on September 12.
3. Others
“CHI-BA+KUN” will make the rounds of media companies, including TV
stations and magazines, to promote Chiba Prefecture before and after “Tokyo
Crazy Kawaii Taipei.”
