The world’s first global Muslim Lifestyle Marketplace platform for information, content, community and trade to target the massive $2.5 trillion Muslim consumer market, was launched during the 10th World Islamic Economic Forum in Dubai by the Malaysian Prime Minister Dato’ Sri Mohammad Najib Tun Abdul Razak.
Zilzar is a B2B and B2C global information, content, community, and trade platform for the Muslim Lifestyle Marketplace consisting of eight silos: $1.1 trillion halal food/beverage, $1.4 trillion Islamic Finance, $224 billion clothing/fashion, $151 billion media/recreation, $137 billion travel/tourism, $70 billion pharmaceutical, $26 billion cosmetics and $15 billion logistics, based on 2012 capital expenditure.
The Muslim Lifestyle Marketplace, encompassing the 57 Muslim countries with population of 2.0 billion, plus the 100 million Muslim outside the Muslim world, all living in an external environment of rising per capital income, internet and mobile phone penetration and commerce, represents a growth opportunity.
Zilzar has identified a market-based solution for millions of globally dispersed Small Medium Enterprises (SMEs) that are resource challenged but want to grow by expanding intra-country markets, accessing new markets and customers, and counter-part buyers that want to deal only with credible and certified sellers.
Zilzar will provide robust e-knowledge, information and content for users, sellers, buyers, and halal certification bodies, with e-souq, sellers will have free digital store-fronts.
Zilzar’s technology platform has been built using the most contemporary technology and usability standards like flat design and responsive layouts. Much like leading social networks, the buyers and sellers can follow each other and never miss a deal, making it the world’s first trading social network.
With a strong focus on Mobile, Zilzar will provide trading apps to both buyers and sellers empowered with a real-time messaging solution for both. The messaging solution is integrated with the seller’s inventory allowing trade initiation from within the chat. Another pioneering feature :
Zilzar has partnered with MasterCard Worldwide to offer payment services for buyers and sellers, providing security, trust and convenience for the marketplace.
Dato’ Dr. Vaseehar Hassan Abdul Razack, Chairman of Zilzar said: “Zilzar will meet the needs of both parties by providing a more centralised and accessible online hub, a one-stop shop where products can be marketed globally, safely and ethically.”
