In the global position competition in App Annie, NetEase plays another important role by virtue of its brand advantages. Recently, App Annie released a data report of global mobile games in April, NetEase’s self-developed mobile game Fantasy Westward Journey ranked 4th worldwide, and was evaluated emphatically by App Annie. From PC terminal to mobile terminal, from Chinese market to the global market throughout a decade, Fantasy Westward Journey has represented the potential of China brands all the time, and it also has not been inferior even a little compared to many foreign brands competitions. Fantasy Westward Journey has made a continuously showy display of its ability since it was on the rollout on 25th March, 2015. It has seized the first place of iOS bestselling list throughout the whole April, becoming the monthly best sold mobile game in China. Moreover, it dominated the position by an ultimate record of 2.04 million online players after its first two breakthroughs which are 1.7 million and 2 million users respectively all within one day on 20th May.The result of mobile game Fantasy Westward Journey brought pressures to innumerable mobile game products in Chinese mobile terminal, as well as full of expectation at the same time. The performance of Fantasy Westward Journey mobile game on global App Annie List improved the overall value and attractions of Chinese game products. Obviously, it showed the potential of the developing market of Chinese mobile terminal, and the unlimited development potential of Chinese self-researching brands.
In China, NetEase products represent the development milestone of Chinese games. Under the trend of changing pattern of global games, NetEase is stepping from Chinese market towards the world home court, and has already achieved enviable results on overseas products proxy operations. 2015 is a well-grounded year for NetEase, the financial statements for the first quarter that NetEase released in May also shows a 54.2% increase compared with those in the same period last year, which also indicates that the products, channels, and the strategy systems of NetEase are all promoting the development of the whole industrial chain of NetEase in 2015. From brand operations to transformation upgrades, NetEase has an obvious competitive advantage in Chinese markets, and it also creates a mature operating environment in respect of introduction of overseas products.
