Cheshire, England, April 16, 2010 – SEO Consult, leading UK-based Search Engine Optimisation agency, have released a warning to those with little or no experience who are embarking upon SEO of the inherent problems associated with tackling organic search marketing if listening to the wrong advice.
SEO Consult believe that during the recession, many businesses understandably have chosen to reduce their marketing budget and try to carry out website optimisation in-house, using the many resources available online to learn about the processes and techniques involved. However SEO Consult believe that SEO novices can find bad or simply outdated SEO Advice online more easily than good advice, resulting in many businesses and organisations gravely endangering their brand reputation by using techniques such as low quality linking from irrelevant sites, black hat on page techniques and approaching social media optimisation in the wrong ways.
SEO Consult have released this warning to help raise awareness of the role that reputation plays in the online world and how DIY SEO can have a negative impact if carried out without proper research, strategy development and implementation of ethical SEO techniques. With the emergence of social media marketing through sites such as Twitter and Facebook, SEO Consult believe that many companies are going overboard with their approach, resulting in less followers and fans rather than more and sometimes lasting reputation damage. They also believe that the vast amount of information freely available online about website optimization can often be misleading, meaning that more sites end up under search engine penalties unnecessarily when bad advice is followed.
“Everyone has felt the pinch in the last couple of years and so here at SEO Consult, we understand why many businesses try to manage their online marketing themselves, but we believe that unless you have the right kind of experience, this route can be a false economy and can end up doing more harm than good in many cases,” comments Matt Bullas, SEO Consult’s Managing Director. “The benefits of using SEO specialists such as ourselves to run your SEO campaign is that we are experts in every area of search marketing. It is our business to keep right up to date with the latest industry developments and that is why we can create innovative, bespoke solutions to bring every client the best possible results.”
For more information about SEO Consult’s advice regarding choosing an SEO company or any of their other website optimisation services, visit www.seoconsult.co.uk.
About SEO Consult:
SEO Consult is the specialist SEO division of Click Consult. Established in 2003, Click Consult is a leading provider of Search Engine Marketing (SEM) solutions, including Pay Per Click (PPC) Campaigns, Content and Banner Advertising, Search Engine Optimisation, Affiliate Marketing, Shopping Feeds, Website Design and Development, E-Mail Marketing and Online PR. With over 40 Staff in Cheshire and London, Click Consult has over 250 PPC and SEO clients in every major industry. Click Consult is fully certified by Google AdWords, Microsoft adExcellence, the Internet Advertising Bureau and SEOCertification.org.
Contact:
Susie Hood
SEO Consult
Chester House
21 Parkgate Road
Neston
Cheshire
CH64 9XF
UK
0845 205 0292
